A landmark book that has revolutionised the way we think about leadership and decision making.
Malcolm Gladwell’s landmark book, The Tipping Point, changed our understanding of the world around us. It was one of the first books to explain how social media works. Blink is a book about how we perceive the world without thinking, about choices we make that seem to be made instantly, in the blink of our eyes, that actually aren’t quite as simple as they seem at first glance.
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Why do some people make good decisions, while others make bad ones? Why do some people listen to their instincts and succeed, while others end up making mistakes? Our brains really do work differently in different situations. And why are the most important decisions often those that cannot be explained to others?
“Drawing on cutting- edge neuroscience and psychology, Blink shows you how to make better decisions by understanding why we make them. You won’t ever think the same way again.”
The Book Guide® Editor
In this book, you will meet the psychologist who has learned how to predict whether a marriage lasts, based on a few moments of observing a couple; meet the tennis coach who knows whether a player will double fault before the racket even makes physical contact with the ball; meet the experts who recognize a fake antiquity at a glance. Blink reveals that great decision makers aren’t those who process the most facts or spend the most time thinking, but instead those who have perfected the skill of “thinning out”, filtering the very few factors they need from an overwhelming number of possibilities.
Blink (2005) by Malcolm GladwellDune (2007) By: Glennon Doyle
by The Book Guide® Editors4.9/5 Excellent